branded products 結果共1筆

FamilyMart, a leading convenience store chain in Taiwan, has experienced significant growth in its fresh food sales, with an annual increase of at least 10% over the past three years. In 2022 alone, revenue from fresh foods reached NT$25 billion, accounting for over 30% of the company’s total revenue. Huang Cheng-tien, FamilyMart’s Fresh Foods Operations Manager, considers fresh foods a crucial strategic asset and has launched branded products targeting various market segments and trending categories. The focused brands, such as ’uno pasta’ for Italian pasta and ’minimore’ for desserts, have yielded impressive results, with pasta sales growing by 20% annually and dessert sales in 2022 skyrocketing by over 40%. FamilyMart has also made significant efforts to cater to health-conscious consumers, implementing structural reforms since 2016 that encompass ingredients, equipment, packaging, and processes. These reforms have contributed to the success of products like the tuna onigiri, which saw a 19% sales growth in 2022. Additionally, FamilyMart has collaborated with renowned restaurants and chefs, including Din Tai Fung, resulting in the sale of over 20 million co-branded items. These collaborations aim to create differentiated products by incorporating key ingredients from partners, such as a spicy sauce by Din Tai Fung used in unique offerings like grilled rice balls and fried noodles. In the first half of this year, FamilyMart’s fresh food revenue grew by an impressive 20%. The company’s General Manager, Hsueh Tung-tu, strives to attract more customers by offering unique products, following the motto ＂What others don’t have, we have; what others have, we excel in.＂